Colors and fragrances explosion are always a surprise. A pleasure that renewes itself, as if it was the first time. Stylists find an endless inspiration source in nature’s awakening, inebriated from the total involvement of their senses. It’s impossible to resist their call.

We are facing the praise of freedom, the desire to escape ad the yearn for sensuality that shines through collections: it seems like they suggest and invoke a contact (almost physical) with nature.

No more shoes, but low sandals. Some stylists risk flip flops under a cocktail dress. Lightness everywhere, see-through fabrics, sometimes even opalescent and translucent; pastel shades like pink, green, turquoise, canary yellow, orange, with touches of beige and navy blue. Not giving up on warm, vibrant, saturated colors, not even on total black.

Our body is finally free, and that is the message that prevails: sensuality – bodysuits, tank tops, culottes, laces and tulle mini-dresses – meets dynamism and relax. The elegance of freedom, without excesses.

This invitation to freedom gets us, as inspirational motif, to a contemporary revision of the ‘70s, a symbolic era for the total transgression in lifestyle, compared to the strictness of previous years, which had been more traditional.

Rock music, in all its forms; psychedelic lights and their sparkles; those eccentric outfits with graphic contrasts and the softness of fabrics: these is the inspiration to our latest fashion collection…

LOVELY LIGHT BLEACHING CREAM is the new creamy bleaching product from DECO BEAUTY line.

Formulated in Artègo phyto-cosmetic labs, it bleaches the hair gently with the help of botanical principles, making the hair shiny and soft. It’s creamy texture make the application smooth and easier, also thanks to the product’s pleasant fragrance.

LOVELY LIGHT BLEACHING CREAM does not contain any pigment and its formulation is enriched with corn proteins, castor oil and beeswax, and beside protecting the hair it prepares it for following treatments. Panthenol and Calendula carry out an efficient conditioning and cosmetic action, bold yet gentle.

These are the features that ensure the quality of professional work, making this most suitable bleaching product to be used in case of weak hair or sensitive scalp.

LOVELY LIGHT BLEACHING CREAM has replaced Lovely Light Bleaching Paste, keeping the same bleaching features.

GO TO PRODUCT DESCRIPTION

THE GLOBE SHOW 2018

(September 30 – October 4, 2018)

The event where CREATIVITY and PROFESSIONALISM, INNOVATION and PASSION meet.
A 5 days route dedicated to BEAUTY: to look for it, create it and learn how to take care of it.

800 people involved, attendees coming from 21 countries, staff, colleagues, models.
Three main situations to LEARN, SHARE, COMPARE:
The BEAUTY CORNER, the BACKSTAGE, the SHOW.
And many more circumstances to give room to CONVIVIALITY and to our desire to BE TOGETHER.

THE BEAUTY CORNER

5 hours to compare and interact, in the name of INFORMALITY and COLLABORATION, in an environment that duplicates a Salon décor and atmosphere, so that both trainers and attendees can feel comfortable.
35 INTERNATIONAL TRAINERS helped by interpreters, technicians, stylists and hostesses.
10 CLASSES OF TECHNICAL –STYLISTICAL TRAINING: color and bleaching products, Rain Dance care and Salon rituals; cuts and up-does. A special session dedicated to social and web communication, to share ones experience.
30 MODELS for trainer to work on.

THE BACKSTAGE

46 hours of “laboratory” where people from different countries work together speaking the language of their hands: an event that turns into a collaboration and interchange chance, on the background of the different Artègo lines.

THE SHOW

2 hours dedicated to the BEAUTY show: a live event to enjoy and live the last creative touch to what has been conceived in the backstage, where glam meets our hairdressers’ styles and Artègo products.

7 MAISONS and 7 HAUTE COUTURE stylists for 45 models.
11 MAKE–UP ARTISTS.

Fashion is always moving. Lines, textures, colors: they go across time and interpret it. Imagination makes wearing a dress a touching and surprising discovery every time. Trend setters and trend followers: the challenge is on for this year, looking for something new not disregarding the past. It’s not “Amarcord”, not yet a “nostalgia operation”, but it means reinterpreting the link with history, to understand the present and its flux.

A difficult endeavor for the big Maisons, which are loyal to their style yet feel the need to redefine it. It’s probably simpler for followers, always looking for visibility, those for who “any press is good press”, closer to the “social media soul” of the public they want to address and conquer. The silver thread linking this déjà-vu with contemporaneity is a field of research and contest: creativity, beauty, tailor-made experiences, they all hung by a marketing chain. The “weapons” of this challenge change, new influencers come on board, but at the end the trump card keeps remaining the grandeur that only fashion can convey.

BE TO BECOME

This is the title Artègo chose for next season’s color proposal.

NEW TRENDS: DRESSES AND COLORS ON THE CATWALK

2018/2019 F/W runways are all about a style mixing feminine and masculine energies, as well as streetwear and tailor made clothing; nothing is forbidden anymore, everything is allowed. Stylists’ suggestions are many and diverse; details overlap: feathers, tassels, fringes and logos; references to the past: nostalgia and innovation, plus a yearn for color to tackle wintry melancholia.

SUNRISE: EVERY DAY CLEAN SUMMER ENERGY

WHEN SUMMER COMES IT ENVELOPS YOU WITH ITS CHARM AND ITS IRRESISTIBLE SWEETNESS

Sun is a source of energy and well-being for our hair, that should be protected from the stressful effects caused by prolonged exposure to sun and salty air, cleansed gently and finally nourished and replenished in their natural hydrolipidic structure.

To worship these three  care and beauty gestures, our Research & Development Laboratories created SUNRISE, an essential and complete hair sun line. Three fundamental products for three beauty gestures that envelop you with a delicate and sweet fragrance of Amber Wood and Cumin:

SUN PROTECTIVE OIL – to protect during sun exposure,

NOURISHING HAIR & BODY SHAMPOO – to cleanse gently,

RESTORING NO RINSE FLUID – to enlighten and nourish the hair

By filtering UV rays, that damage and stress out the hair fiber, thanks to the action of special shield-filters, the hair will enjoy all the sun benefits and its healthy energy, favoring the action of moisturizing, nourishing and anti-radical ingredients contained in the formulations.

Before and after sun exposure, never give up on healthy and naturally beautiful hair.

BENEFITS AND MAIN NATURAL ORGANIC ACTIVE INGREDIENTS

A special mix of protection and beauty that originates from the union of two valuable components of natural origin:

Ecocert certified Chia Oil, with its extraordinary properties, already known and used by the ancient Maya and Inca civilizations of South America; today we rediscover this natural product, great source of protein, Omega-3 fats, calcium, magnesium, iron, vitamins and antioxidants. Thanks to its anti-free radical properties, it acts as a photo-protector, shielding the hair from any damage caused by UV rays,  ensuring a long last and shiny color.

Ecocert Certified Argan Oil, considered to be a natural secret of eternal youth, produced and used for centuries in the lands of Morocco.  It is rich in essential fatty acids (EFAs), vitamin E, Omega-3 and Omega-6. It deeply nourishes the hair shaft, moisturizing and protecting it from external agents. Its features make it an effective anti-aging of plant origin, which gives body and shine to the hair.

Discover clean summer energy everyday with SUNRISE: the beauty that your hair deserves.

Product details.

SPRING SUMMER COLLECTION 2017: BACK TO BLACK
The dresses that walked the catwalk for the spring/ summer collection all have one thing in common: elegance. Among the new color proposals one prevails; the one that can exalt lines and textures at the most; the one that glorifies elegance and charm, sensuality and womanliness in every dress: black.

Always symbol of elegance and luxury, back from the america of the ‘50s, black is the color of fame, creativity, power. the total black is since then a uniform for musicians and movie stars.

Artègo is inspired by the trend that exalts a memorable, mysterious and cryptic color, that can disguise an identity or reveal creative, transgressive and cheerful personalities and presents:

BACK TO BLACK
Subtle, deep, elegant, minimalist. Black never goes unnoticed, and envelops in allure those who wear it. What follows is an overview of our black icons, who took pride in making black their distinctive sign.

NEW TRENDS: DRESSES AND COLORS ON THE CATWALK

Black is the indisputable leader on the catwalks, mostly on light chiffon or elegant lace , that makes this dark color surprisingly summery. Orange is the choice of many stylist to convey energy while yellow, that evokes serenity, confirms itself as one of the best colors to wear in spring. Shiny colors such as red, pink, light blue and cerulean, enrich the palette for the good weather season.

The trend which started during the Fall/Winter 2017/2018 continues in the new season from a different point of view. The greatest Maisons keep on feeding their history and style assets, Presenting contemporary women, in line with modern times, optimistic and full of energy. Women that know how to conquer and keep their seat at the society table with courage and resolution. Fashion collections become a story, a wonderful tale, a collage of experiences: an invitation, made through dresses, to think about the current condition of women. Clothes that collect and tell the different worlds built and imagined by free women, who know how to be real because they know theirselves and the world that surrounds them.
We love and celebrate women because of the stories they can tell, but so often they become history themselves: one that goes beyond any place and culture, ethnicity, religion, politics or professions. Christian Dior witnesses and embodies this file rouge that connects the greatest stylists, opening his show with a creation dedicated to women and to the importance of their role.

WHY HAVE THERE BEEN NO GREAT WOMEN ARTISTS?

ENCHANTING WOMAN

THE ENCHANTING MIND OF WOMEN

MOOD STYLE

Winter designes become summery printed patterns and very light weaves; locks, bows, rims and embroideries of diverse textures and colors. Endless and colored fringes, sequins, crystals, colored lurex and mirrors. The most shiny looks for 2018 Spring Summer are…

COLOR TRENDS

Vibrant and bold, never to go unnoticed. But also delicate pastel shades, as far as they bring joy and happiness. Next season’s color palette rewards the ultraviolet pantone par excellence, 3838; citrusy shades, rust and Coconut white. All the shades that go from lavand to pink are fashion: leading colors for feminine and chic looks. But there will be also red, and the eternal black and white. Blue and nude. Last but not least: metal silver.

Touch Style Anthology: discover all the suggestions!
TOUCH helps you express your creativity: your hands will be safely guided by high tech products, where your craftmanship and our innovation meet.

That is why we though that some suggestions on how to maximize the result of our products may be useful. You will make the difference.

Discover the step by steps and the products we used!

A NEW ARTÈGO DEBUT. A NEW STORY.
A NEW WAY TO CREATE BEAUTY – A NEW WAY TO LIVE THE SALON – DIFFERENT. OURS. YOURS.

Welcome: let the journey begin.

We want to start together and we want to start from what we are, from what we see towards the horizon and what we would like to do in a changing and challenging world.

We want to share the values that drive us from the inside and go beyond what is visible, to pave our way to change and innovation through our proposals, concrete project and actions; with you, step by step, with an eye on the world.

OUR VALUES, OUR DNA

We think that people can make the difference: with their skills, experiences, commitment and enthusiasm.
We believe in the importance of research and innovation; in respecting the world, our fellows, knowledge and experience.
This optimistic vision guides us and unveils the horizon; and this same journey towards the infinity enriches us with beauty.

OUR LOGO IS OUR SIGNATURE

It encapsulates our essence, it contains our promise, it surrounds our space.

Artègo evolves into a brand: it carries our history and our values, and it is going to shape our future. Likewise, the logo changes too, representing our proposal for a reform, for us to become upstanding interpreters of a new way of understanding and creating beauty.

The idea behind CARE FOR BEAUTY expresses our vision, our promise, our abstract and concrete space; it expresses a new way of being beauty professionals, gifted with creative energy and able to renew their professionalism, in the eyes of a customer who changes its conducts, habits, preferences and needs.
CARING IS A BEAUTY GESTURE; a sign of love, respect and life.
Likewise, an Artègo hairstylist creates beauty infusing professionalism into his job and caring for customers, from their hair to any other aspect: the salon he welcomes them in, the interaction, the final beauty result.

The small precious GOLD RECTANGLE represents and encapsulates our project for a NEW SALON CONCEPT, one that evolves and leads into becoming a gratifying beauty space for the final customer: elegant, simple, cozy; full of knowledge, experience, care and beauty. Salon-spaces where experience, expertise, care are all perceived in every touch, treatment and beauty procedure; all this complemented by surroundings he will also live through the settings, the attention and the customized services.

The customer that comes back to our salon does it because he chose us, because he feels the place like his own; he is satisfied by the complete beauty experience he lived in the salon: a synthesis of what he sees, feels, lives and gets.
That’s why both the box and its content are important: both the physical space where the customer walks in and the salon proposal’s subject.

OUR MISSION, OUR PROJECT

A path that flows into giving value to our hairdressers with products, high performance ranges and advanced training. TO KNOW AND LEARN HOW TO WORK AT OUR VERY BEST.
We want our salons to develop through innovative tools and formats for the growth (in sync with this field’s market evolution), and with a constant support so that the salon becomes a unique beauty space where the customer returns with pleasure and trust.
In a constantly changing world, the salon must transform itself and keep the pace in order to remain a beauty temple. We want to propose salon tools capable of offering: beauty, functionality, solutions, incentives and ideas, customer satisfaction and professional gratification.
Our common goal is to turn the Artègo space into a distinctive sign that can give customers a complete beauty experience, made of expertise, quality, care, attention, professionalism.

Fashion is always innovating, evolving and creating new chapters in its continuing story. Variations in colour, contrasting effects, floral prints and animal markings which remind us of our own animal instincts, are combined with written messages. There is one colour which stands out, widely showcased on the catwalk: red.

Red is the most communicative colour: it represents love, strength, heat and passion. Passion is an emotion which guides all our choices – it cannot be reasoned with and wins over logic and rational thinking. Passion lets us lose ourselves in whatever we believe in. it makes difficult or sad circumstances better, and makes us determined and persuasive. passion cannot be described but can only be experienced. Passion colours everything it touches.

This is where the inspiration for our new collection comes.

SHADES OF PASSION.