The first permanent color cream with great quality and a large format.
118 shades for bright colors, long lasting and stable over time.
Full coverage of white hair for intense and shiny hair, combined with maximum protection of the integrity of skin and hair. Protection and space for makeup.
IT'S COLOR
CREAM BASED PERMANENT COLOR
Available in:
100 Nuances
+ 9 Super&Ultra Blonde Shades
+ 2 Extra blonding Creams
+ 3 Intensifiers
+ 1 Neutral
O2 CREAM BASED PEROXIDE DEVELOPER
Creamy emulsion, specific formula for mixing with:
IT’S COLOR Permanent
Color, NO-AM and X-LIGHT Bleaching Powders and BALAYAGE Bleach.