The first permanent color cream with great quality and a large format.
118 shades for bright colors, long lasting and stable over time.
Full coverage of white hair for intense and shiny hair, combined with maximum protection of the integrity of skin and hair. Protection and space for makeup.

CREAM BASED PERMANENT COLOR

Available in:

100 Nuances
+ 9 Super&Ultra Blonde Shades
+ 2 Extra blonding Creams
+ 3 Intensifiers
+ 1 Neutral

O2 CREAM BASED PEROXIDE DEVELOPER

Creamy emulsion, specific formula for mixing with:

IT’S COLOR Permanent
Color, NO-AM and X-LIGHT Bleaching Powders and BALAYAGE Bleach.

OTHER LINES

IT'S COLOR
YOU | UP2
ONE69NINE
MY COLOR REFLEX
COLOR SHINE MASK
CREATIVE CONTROL CREAM
DECOLORANTI
MULTI PHLEX
PARAMETER T
PRETTY CURL
STRAIGHT LINE
EASY CARE T RESCUE
EASY CARE T BALANCE
EASY CARE T CLARITY
EASY CARE T DREAM
NEW HAIR
GOOD SOCIETY
SUNRISE
TOUCH
RAIN DANCE