OUR DRIVERS
PHYTO-TECHNOLOGY
To get the best beauty and technical performance we look for the perfect balance between natural elements (a must-have in all our formulations), ethically sustainable biological and organic active principles, as a result of scientific research.
Our R&D laboratory works together with the best professionals and University institutes as far as Trichology and Cosmetology are concerned, so to develop products that can respect the hair’s integrity, adding active substances to care for our customers’ manes, thus allowing hairdressers’ to get beautiful and technologically advanced results.
ENVIRONMENTAL AWARENESS
We promote and adopt responsible behaviors to reduce the impact with the environment:
• We use renewable energy systems;
• We reduce the production of unnecessary packaging;
• We employ furnishings, supports, beautiful, intelligent, fun and especially multipurpose and reusable tools;
• We use FSC paper, deriving from responsibly managed forests.
We support initiatives that take care of the beauty of the world.
RESEARCH, DEVELOPMENT, INNOVATION
Research and innovation are a constant of our action.
Not only in formulations, but also in our shapes, in colors, in materials.
TRAINING makes sure knowledge is shared, thus contributing to one’s personal and business growth.
EXCELLENT PARTNERSHIPS
We choose the best, in every field of our activity.
We share our way of working with the best professionals that know how to interpret our needs and those of our customers.
SOCIAL AWARENESS
A company is not a machine; it’s rather a leader of the society that creates job opportunities and social growth.
We think that companies can go beyond: supporting projects and initiatives that favors the community. We think that a little is enough. But doing it is good. It makes us feel good.
OUR SUPPORT TO FAI
The support for the Italian Environment Fund, as Golden Membership Donor, realizes our spirit, our vision that finds the synthesis in CARE FOR BEAUTY. It represents for us a stimulus and a commitment to the protection of beauty in all its expressions that we share not only ideally, but with projects and concrete actions.
